Advertiser exodus expected to deeply impact X ad revenue, analysis indicates

Even before major brands like Apple, Disney, and IBM paused their ad spending on X in the wake of Elon Musk’s endorsement of an antisemitic post, the company formerly known as Twitter had seen its revenues severely impacted by brand safety concerns. According to an October forecast from Insider Intelligence, X ad’s business was on […]

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Apple to pause advertising on X after Musk praises antisemitic conspiracy theory

One of X’s key advertisers, Apple, will pause its advertising on the platform, according to a report from Axios. Apple follows in the footsteps of advertisers like IBM and the European Commission, who have suspended ads on X amid increased on-platform antisemitism. Per research from the Center for Countering Digital Hate, X has failed to […]

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Change in X’s terms indicate EU researchers will get API access

After taking over Twitter last year, Elon Musk famously yanked API access from third-party apps and changed API pricing tiers to make it difficult for researchers to access and study the platform’s data. Now the company he’s since renamed X has backtracked in the European Union where legal obligations in the bloc’s Digital Services Act […]

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Threads starts testing hashtags…without the hash

Instagram’s Threads app has been duping Twitter/X in a number of ways, and today it’s adding one more feature that’s been core to the Twitter experience for years: hashtags. Meta CEO Mark Zuckerberg announced that Threads will begin testing the ability to tag topics on Threads to categorize posts by interest or theme. Though users […]

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Ads watchdog files FTC complaint against X, formerly Twitter, over unlabeled ads

X, formerly Twitter, was caught running unlabeled ads on its platform in September. Now that issue, which has been ongoing, has been brought to the FTC’s attention. An independent non-profit Check My Ads has filed a formal complaint with the U.S. Federal Trade Commission urging an investigation over the advertising practices at X, including the […]

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X is leaving up antisemitic and Islamophobic hate, new report shows

In the midst of escalating conflict in the Middle East, X is failing to moderate hate speech on its platform that promotes antisemitic conspiracies, praises Hitler and dehumanizes Muslims and Palestinians. In new research, the Center for Countering Digital Hate (CCDH), a nonprofit that researches online hate and extremism, collected a sample of 200 X […]

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X says 325K posts and 375K accounts ‘actioned’ over Israel-Hamas war violations

X, the social platform formerly known as Twitter, has been facing waves of criticism over how it has, under owner Elon Musk, grappled with issues of trust and safety. Today, the company, which said it now has over 500 million monthly visitors to its platform, published some figures and updates on how it’s been coping […]

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Pebble, a startup that tried and failed to take on Twitter, finds new life on Mastodon

Pebble, a startup that took on Twitter and failed, has returned from the dead — as a Mastodon instance, it seems. The company announced last month that it was shutting down its Twitter/X alternative citing the increasingly competitive landscape, X’s ability to retain users and its own failure to gain traction with a wider audience. […]

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Elon Musk says X is changing its algorithm to highlight smaller accounts

The company formerly known as Twitter is preparing to roll out a “major update” to its algorithm, according to a recent post by X owner Elon Musk. While today the app’s For You feed surfaces popular and trending posts from its broader network alongside highlights from those you follow, the new algorithm will surface posts […]

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LGBTQ suicide prevention org the Trevor Project is leaving Elon Musk’s X for good

One of the most prominent LGBTQ organizations in the U.S. will close its account on X, formerly Twitter. The Trevor Project announced Thursday that it has decided to end its presence on the platform in light of “increasing hate and vitriol” targeting the queer community on X, which Elon Musk purchased one year ago. The […]

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