01 Advisors, founded by Dick Costolo and Adam Bain, just closed on $395M more

You might imagine that if two former Twitter chieftains and a longtime C-suite Facebook exec agreed to build a venture firm together, they would chase after nascent social networks. You’d be wrong. 01 Advisors, an outfit founded in 2018 by former Twitter CEO Dick Costolo and former Twitter COO and president Adam Bain, tells TechCrunch […]

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X runs ‘timeline takeover’ ad promoting anti-trans film

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of […]

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Why did Twitter (X)’s valuation tank 56% in one year?

The company formerly known as Twitter, X is valuing itself at $19 billion, per internal documents obtained by Fortune. When Elon Musk bought the company one year ago this week, he paid about $44 billion for the microblogging platform, or $54.20 per share. This internal valuation marks about a 56% decrease in X’s value over […]

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X is launching two new subscription tiers, including a ‘Premium+’ ad-free plan

X, formerly known as Twitter, is introducing two new tiers for its subscription offering in order to bring in additional revenue. The social media giant is adding a new Premium+ tier that costs $16 per month and offers the “largest reply boost” and removes ads from the For You and Following feeds. The tier also […]

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X to take on newswire services with new product, XWire

As Instagram Threads is leaning away from news, according to statements made by Instagram head Adam Mosseri, its competitor X appears to be doubling down. Executives at the company formerly known as Twitter spoke during yesterday’s all-hands internal meeting of their desire to create a new wire service called XWire, according to Bloomberg. The product […]

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A year after Musk’s takeover, X says an average user spends 32 minutes per day on the platform

On the eve of the one-year anniversary of Musk taking over Twitter (now X), the company published a retrospective blog post examining how it has fared under the new management. There are a lot of numbers in the post, but one that sticks out is a claim that an average user spends 32 minutes on […]

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Despite usage declines, X remains ‘stickier’ than first thought

Despite overall declining usage since Elon Musk’s acquisition, X’s hold on the microblogging market may be stickier than first thought. The app formerly known as Twitter saw its daily active users drop 16% in September, according to The Wall Street Journal, citing data from research firm Sensor Tower. The firm also said that the average […]

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Zuckerberg says Threads has a ‘good chance’ of reaching 1 billion users in a few years

Meta said today that its text-based social network Threads has under 100 million monthly users three months after its launch. Mark Zuckerberg noted during the company’s latest earnings call that the social networking giant is happy with Threads’ progress — with the current growth rate, it could achieve the mark of a billion users in […]

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